RHONY Returns April 8th!

NYC will never be the same when new and former housewives collide as Arena's “The Real Housewives of New York City” premieres on Wednesday, April 8th at 7:30pm! 

Yummie’s founder Heather Thomson joins Bethenny Frankel, Carole Radziwill, Kristen Taekman, LuAnn de Lesseps, Ramona Singer, Sonja Morgan and new housewife Dorinda Medley.

Watch a sneak peek of  Season 7 here!



November 25, 2014

Yummie Fitness Tips to Keep You Moving in Style

As the weather gets colder, motivating  yourself to get out the door – especially to workout can be next to impossible. To help you get up and get exercising here are a few Yummie fitness tips:

Small changes can add up to great health benefits!

View full article →
November 04, 2014

Your NEW Everyday Best-Thing-Ever Bras IS HERE!

We know, you’ve been living in our Seamlessly Shaped bras since their launch in March. Well get ready, because we have a new collection of everyday best-thing-ever bras that you won’t be able to take off!

Coming to you in our Simply Modern Fit collection, these bras will slim, smooth and disappear under your clothes–and have no closures so you can shimmy on up or pull over your head!


View full article →
October 22, 2014

Workout Wednesday: Cool Compression

In need of some fitness inspiration? This week blogger Christine Bibbo Herr of NYC Pretty tested out our new Yummie Active Collection and the results are in!

Check out her post for the latest street to sweat style ideas and more! Featuring the Hannah legging, Daria tank, and Mia bra – the active essentials for every girl-on-the-go. View full article →
October 21, 2014

Heather on Entertainment Tonight!

Heather was on Entertainment Tonight this past week, where she talked all things #RHONY, #Yummie, Jennifer Lopez, Beyoncé & much more!

Didn’t catch it? You can watch it here!

View full article →
October 07, 2014

Heather on the Better Show!

Don’t miss Heather on the Better Show! Heather talks all things family, RHONY and Yummie! You’ll also get to see the new active collection and denim styles plus Heather tells us how-to-wear and all about her must-have Yummie items.

And here are some fun backstage selfies with the Better TV team!

View full article →
October 02, 2014

Yummie Girl’s Guide to Denim: The Boyfriend


ntroducing the boyfriend you’ll never want to break up with.

Welcome one of the newest additions to our denim collection—The Slim Boyfriend! Offering a modern and feminine approach to the classic style. And, honestly, who really needs a boyfriend when you can just wear the jeans, instead?

View full article →
September 25, 2014

New Yummie Active & Denim is Bravo Approved!

Looking for a new pair of jeans or some exercise duds? Well, this Real Housewives of New York City star has your back! The Bravo blog highlighted the launch of our latest styles and event at Bloomingdale’s in New York City. Read the entire post here! And don’t forget to check out all of our Yummie New Arrivals!

View full article →
June 12, 2014

March 13, 2014

Heather on MSNBC’s Your Business!

Heather caught up with JJ Ramberg and Yapp founder, Maria Seidman, on MSNBC’s Your Business Segment! The two entrepreneurs spoke with small business owners about how to sort through thousands of resumes and revealed budgeting tips for recent funding.

View full article →